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TWO UP FRONT LAUNCHES NEW-LOOK 'RUGBY TALK' MAGAZINE
Hong Kong, December 15, 2003 - Two Up Front, the new publishing partnership formed in November between Asiawide Media and Game On (HK), today announced the relaunch of Rugby Talk, the flagship magazine of the Hong Kong Rugby Football Union (HKRFU).
The HKRFU, which is host to the world famous Hong Kong Rugby Sevens, looked to Two Up Front to produce a top quality magazine that more accurately reflected its modern and expansive image.
"The HKRFU is one of the most progressive unions in world rugby – modern, multi-cultural and ethnically diverse, with a development programme that is the envy of every other union around the globe," said HKRFU executive director Allan Payne. "We felt that we needed a top quality magazine that showcased our commitment to the Hong Kong community in an attractive, dynamic and exciting way. The new publishing company has provided exactly that."
The January 2004 edition of Rugby Talk was launched today with several exciting new sections, and the addition of professional photographs on the cover and key inside pages. The magazine also contains more news and interesting features, player interviews, and an expanded Chinese-language section, which has been designed to attract more local players to the game.
About Two Up Front
Two Up Front was formed in November 2003 as a partnership between Asiawide Media, a leading Hong Kong web development and print publishing agency, and Game On (HK), a specialist sports communications company. The brainchild of Niall Donnelly, owner of Game On (HK), and Simon Wait, who founded Asiawide Media in October 2000, the aim of Two Up Front is to breath new life into Asia's sports publishing scene.
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