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ASIAWIDE MEDIA LAUNCHES TAILORMADE CLIENT DATABASE MANAGEMENT SYSTEM FOR INTERNATIONAL FINANCIAL SERVICES |
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Hong Kong, July 22, 2003 - Asiawide Media, a leading Hong Kong web development and print publishing company, today announced the launch of its custom-built client database management system (CDMS) for International Financial Services (IFS), one of Asia’s foremost independent financial brokerages, with a global client list and offices in Hong Kong, Singapore, Shanghai, Jakarta and Kuala Lumpur. IFS first approached Asiawide Media in early 2003 with a serious, and mounting, problem: the company needed a way to monitor, control and manage its fast-growing client list, to keep pace with the company’s expansion into China and other parts of Asia, and to move a client list numbering in the thousands from paper to digital data. Asiawide Media’s solution is a custom-built CDMS that allows IFS to quickly locate individual clients or groups of clients selected according to a wide range of pre-set parameters; track the status of client investments and policies; send targeted marketing messages according to specific client interests and previous policy purchases; and to prepare, at the click of a mouse button, reports on any or all clients held in the database. The system is built on a solid programming platform that allows for future expansion and scalability, plus the capability for consultants in satellite offices to access the CDMS over the internet to view the status of their own clients. About Asiawide Media Asiawide Media is a leading web development, graphical design and print publishing consultancy based in Hong Kong. Founded in October 2000, Asiawide Media applies a hybrid of best practices from different disciplines to deliver award-winning functional solutions for the interactive environment. It applies these same cutting-edge methods in the area of graphic design and print publishing to assist businesses to optimise their corporate communications, visual design and content delivery. Recent Asiawide Media clients include Coca-Cola Asia, International Financial Services, National Geographic, SDV Media, and Toys’R’Us. FOR MORE INFORMATION CONTACT: enquiries@asiawidemedia.com |